On August 11 2009 Beijing time, Mobile Market, which was elaborately created by China Mobile, finally opened online. This is the first time that China Mobile has launched a mobile store.

The store sells six main types of goods, namely software, themes, games, music, video, and reading materials. These essentially cover all the applications of mobile phone terminals, and can be used with main cell phone brands such as iphone, Nokia, Google, Samsung, and Sony-Ericsson.